Turning Strategy Into Action With Spark.work

Team Telecom Armenia had already begun moving toward a more systematic and in depth approach to performance evaluation. However, to fully realize this vision, the company needed more than just forms and cycles. It needed:

The goal was to move from fragmented processes toward a connected, strategy led approach to people and performance.

• A platform that can adapt to its organizational structure
• A more structured and transparent way to evaluate performance
• Clear links between individual goals and strategic objectives
• A unified system for defining, tracking, and executing company strategy

Team Telecom chose Spark.work because it brings together strategy and performance in one coordinated platform. The Strategy and Performance modules offered the depth and flexibility needed to align people, teams, and company level objectives.

"What impressed us most about Spark is its potential to bring clarity to our strategic objectives and turn performance evaluation into a more structured, transparent, and measurable process."

Spark also provided a collaborative implementation approach, working closely with Team Telecom's internal teams to configure workflows around how the organization already operates.

Spark.work has been introduced at Team Telecom with a clear focus on building a strong foundation for long term impact. The rollout concentrates on:

Reporting flows are being tailored in partnership with Spark's team to ensure that insights reflect the reality of Team Telecom's internal processes.

• Structuring performance evaluation around clear expectations and goals
• Setting up strategic objectives inside the Strategy module
• Connecting organizational priorities with team and individual work

Team Telecom uses Spark to define, organize, and track its strategic objectives in one place. The Strategy module helps:

This creates clarity on what matters most and how each part of the organization contributes.

The Performance module is used to structure evaluation processes that are directly connected to strategy. Together, Strategy and Performance form a connected framework where goals are not only defined, but also actively managed and reviewed.

• Break company level goals into actionable components
• Assign ownership and accountability
• Monitor progress across departments and levels
• Keep leadership aligned around a single source of truth
• Clear, measurable goals for employees and teams
• More objective and consistent evaluation cycles

Team Telecom sees Spark as a long term partner in its transformation journey. As Strategy and Performance cycles mature and additional processes are fully integrated, the company expects to see:

Spark is not only a tool for today, but a platform that will support how Team Telecom manages people and strategy in the years to come.

• Even clearer strategic alignment across teams
• More transparent and measurable performance outcomes
• Stronger reporting for leaders and HR
• Higher effectiveness in achieving company wide objectives